I am a Stay at home Mom, so I spend a lot of time standing at the sink. Way too much time actually. I've never had a kitchen sink mat that ever made a difference. This one DOES! As I stand there doing dishes for the third time in the day, the softness of this mat cushions and cradles my feet. I have been using this for 3 weeks now and have definitely noticed a difference having this mat. It has a simple stylish design, that fits into any decor. It cleans very easily (a huge must with a kid and dog household) and does not slip at all! It is a wonderful kitchen floor addition!